![]() We helped them to interact with their target consumers, understanding them, to evaluate the effectiveness of their social marketing programs, and also provide enterprise collaboration solutions. We have been working together with the world’s leading top 500 enterprises like Proctor & Gamble, Microsoft and Coca-Cola on social data collection, analysis and management. With the well-established foundation on advertising measurement, we proudly launched our social marketing measurement system in 2011. We provided insights from the related data to help build brands achieve the marketing objectives of knowing the target consumers, connecting with them and finally to pull their consumers closer to the brands.ĪdMaster pioneered the concept of creating the commercial value out of social data. AdMaster proudly worked together with both brands by analyzing the content of their target audience’s Weibo posts, sharing paths and characteristics, tagging on them and their preferences. ![]() Durex and Coca-Cola are the best representations of the model. In the early stage, the basic marketing value of social marketing is to attract consumer attention, establish relationship and develop preference, hoping consumers will further develop their own contents about the brand and to share in their networks. Level One of the Architecture: Driving Commercial Value from Social Big Data, Setting the Foundation for Our Data Hub Strategy Ultimately we are committed to establish the one-stop DTC (Direct-to-Consumer) relationship management platforms for brands to connect with their consumers directly. By connecting brands’own CRM systems and their first party DMP data, AdMaster facilitates brands to build their own DMP platforms. We have been riding on the social wave to develop our full suite of social solutions to help brands develop their social CRM management platforms. This social ecosystem provides the perfect marketing environment for brands to connect and engage with their target audience faster, wider and deeper.Īs the leading marketing data technology firm in China, AdMaster captures any possible opportunities to connect brands with target consumers with data, driven by technology. ![]() The rise of social platforms makes all the above phenomenon more obvious and possible because of its uniqueness in allowing fast communications and intrusive social interaction among their users. The availability of target audience characteristics and location data empower people-based marketing. Brands can communicate and send the relevant messages to target consumers according to their device usage behavior and the usage occasions. Thanks to the technology advancement, brands now can reach target consumers more precisely with the reach de-duplication technique across devices. In this new era of omni-channel engagement, brands find it more challenging to identify the most effective touch points with target consumers, not to mention building a bridge to connect with consumers directly. ![]()
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